S 27th St Business District
a/k/a Historic Highway 41

Who We Are

About Us

The S 27th St Business District Association a/k/a Historic Highway 41 is a non-profit organization that represents three BID's (Business Improvement Districts) including Milwaukee #43 and Greenfield #1 & #2.  We strive to be a driving influence for our business and residential community and contribute to a safe, vibrant and culturally inclusive regional destination as the largest business corridor in the state of Wisconsin.  Our organization is committed to moving our vision progressively forward to continue growth and improvement throughout our corridor.


Historic Highway 41 is just that, historic.  In 1926, this state highway was constructed as the major north-south highway between Chicago and Milwaukee.  This was "the" route between these two cities until Interstate 94 was constructed in the mid-1960's.

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